One example she gave struck a real chord: “Every woman has had a time when you’re having sex and you look down and and you think ‘oh no, this isn’t what I imagined I look like. This isn’t what it looks like in porn. Oh no, I’ve found this patch of hair that I didn’t remove’. It’s distracting and it takes away the moment.”

Cotton agreed, saying: “It is [distracting] and it should be free from any mental rumination – it should be a physical in-the-moment experience.

“Those things are road bumps, they do knock you off course or make you lose confidence. And it can be from things that we’ve been socially conditioned to believe are the norm, like ‘women don’t have armpit hair or pubes’ – that’s something that we all go, ‘oh yeah women don’t have armpit hair’ and if you do, it’s a ‘strange thing’.”

Listen to Fearne Cotton’s Happy Place with Flo Perry

Happy Place podcast: Fearne Cotton discusses feminist sex, and the pressures we put on ourselves