…there was no shortage of sexism in the advertising world.

So it’s no surprise that artist Eli Rezkallah wanted to turn things on their head – and that’s exactly what she’s done in her latest project, In A Parallel Universe.

As the name suggests, the images flip sexist ad imagery around – with men becoming the submissive subjects instead of women.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”,” Rezkallah explains. “Although I know that not all men like my uncles think that way I was surprised to learn that some still do.”

“So I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Take a look at some of the images below:

Here's why this artist swapped women for men in old adverts