Take a scroll on Lucy Mountain’s Instagram page and you might initially get the wrong idea about the fitness and food influencer.

White tiles decorated with pictures of donuts, chocolate and pasta are stamped out with huge red crosses, labelled as bad foods only to be enjoyed on a treat day. There are videos of Mountain, posing with her biceps flexed, captioned as work out tutorials on how to lose hip dips or that muffin top. Essentially, she adheres to the stereotypical image of a fitness influencer preaching about how to become slimmer and more traditionally ‘beautiful’.

But this is the brilliant part – click into any of her posts and you’ll see that each one pokes fun at these ridiculous standards. Instead of getting rid of hip dips, Mountain actually just eats a whole bag of crisps with a jar of dip. Instead of telling us what we should and shouldn’t eat, she reminds us to enjoy our food guilt free.

So in the current technological climate, where social media and photo retouching apps have increased the pressure to look like a celebrity and attempt a standard that isn’t even real, we thought she would be the perfect person to shout the message loud and clear that, as women, we need to stand together and just stop.

This is why Lucy Mountain really, really wants you to delete that retouching app