Jameela Jamil is on a quest to stop body shaming – and her latest target is magazines.
Jameela Jamil has long been on a campaign to end body shaming.
And now the Good Place star has taken aim at women’s magazines – specifically those that shame women for their “beach bodies”.
“Which f***ing f**k wrote this article?” she tweeted. “SHOW YOURSELF. Put your s**t covered hand up in the air and show us your weasel face.
“We need to respect women more than this. This is crazy. This is why I started the “I Weigh” Instagram account. Because of THIS trash.”
“WE. MUST. STOP. BUYING. TRASH. MAGAZINES. Every pound and dollar you spend on a tabloid magazine goes towards a movement of trying to destroy women,” she continued. “Vote with your money and help us end this bloody madness.”
Speaking to Stylist earlier this year, she described her experiences with anorexia – and the desperate need to call out body shaming wherever we see it.
“When I was 14 I developed anorexia, as did almost every girl in my school,” she said. “We were all emaciated and living on 400 calories a day, we weren’t menstruating. For three years I didn’t eat a meal. That happened to me before social media so what’s going to happen now?
“I would like to turn all the lights on in the club so everyone can see what’s going on. I’m sure it will cost me photoshoots and branding opportunities but how much money do I f*cking need? Stop telling women to not eat.”
She’s also launched the ’I Weigh’ campaign, encouraging women to share their achievements, not their weight.
“I weigh: Lovely relationship. Great friends. I laugh every day. I love my job. I make an honest living. I’m financially independent. I speak out for women’s rights. I like my bingo wings. I like myself in spite of EVERYTHING I’ve been taught by the media to hate myself about. F*****g KG,” she wrote.
Thousands of women have now joined in on the campaign, with the Instagram account gaining over 52,000 followers.