Most famously, though, there was the image of Holliday in a bikini that was banned from Facebook because it showed “extremely undesirable” body parts that did not comply with the social media platforms ‘Health and Fitness Policy’.

Holliday’s response was on point. “Just because we’re plus-size, doesn’t mean we have to prove that we’re healthy, just as someone who is smaller than us or average size doesn’t have to prove they are healthy. We should be able to exist in our bodies,” Holliday wrote on Instagram. “I am technically healthy, but my body is no more valid than someone’s who isn’t.”

Plus-size women continue to be treated with so much contempt even as they go about their lives, planning sun-drenched beach holidays – as many women do – and dreaming out the swimsuits they are going to buy and wear, as many women do. And yet they are subject to dangerous and damaging fatphobic comments in the process.

Jameela Jamil just reminded everyone how dangerous fatphobia really is