Celebrities are backing Jameela Jamil’s ‘I Weigh’ campaign…
Jameela Jamil is hell-bent on encouraging women to celebrate themselves in every way possible in 2018.
Which is why Jamil is calling out body-shaming whenever and wherever she sees it – starting with social media.
Earlier this year, The Good Place actress launched an Instagram account, I Weigh, in a bid to get women to “feel valuable and see how amazing we are, and look beyond the flesh on our bones”. The inspirational account places value on women’s achievements and values - rather than how many kilograms they weigh.
Because if there is one thing Jamil has well and truly had enough of it’s women being measured by and focusing on their weight across social media platforms. And, of course, Jamil kicked things off by sharing her own ‘weight’.
Across a selfie, she wrote on Instagram: “I weigh: Lovely relationship. Great friends. I laugh every day. I love my job. I make an honest living. I’m financially independent. I speak out for women’s rights. I like my bingo wings. I like myself in spite of EVERYTHING I’ve been taught by the media to hate myself about. F*****g KG.”
And celebrities are following in her footsteps by getting on board, too. Still thinking about getting involved? Take a look at who has got involved so far.
Taking to Instagram, Emmy Rossum asked her followers if they’ve ever searched online to find out a celebrity’s weight, highlighting that it breeds a culture of “compare and despair”.
“During my life the scale has told me that I’ve gained and lost and gained and lost,” Rossum continued in a second Instagram Story post. “Somewhere in the range of 20 pounds. But that piece of metal doesn’t really know.”
She then added, “Here is what I ACTUALLY WEIGH.”
Rossum then posted a picture of herself with phrase, such as “empathy”, “kindness” and “drive”, to describe herself.
“See, when you add up everything you are?? The size of your thighs don’t really matter anymore do they?” Rossum wrote. “So join me in this. Show people what you are actually made of. Because you are so much more than a f–king number.”
As Jamil’s co-star on hit show, The Good Place, Kristen Bell was obviously always going to get on board with her empowering campaign.
Taking to Instagram, Bell posted an image of herself surrounded by phrases like a “passion for quality” and “two children who keep me laughing”.
“She is an amazing advocate for women being realistic and being honest about their lives,” Jamil recently said of Bell to the Hollywood Reporter. “I think she’s someone who’s kind of like an archetype of what the messaging could be within Hollywood.”
British model Charli Howard has also joined in with the campaign. Howard, who has always been open about beating an eating disorder, took to Instagram to share her own version of ‘I Weigh’.
Posting a photo of herself, she surrounded it with words like “hard worker” and “proud to be a woman”.
Images: Instagram / Getty