The Good Place star has addressed the Kardashians directly in an emotionally-charged Instagram post
Jameela Jamil famously set up her I Weigh account on Instagram in a bid to combat the ongoing body-shaming narrative of social media. With over 550,000 followers and 2,652 posts, the account places value on women’s achievements and values, rather than how many kilograms they weigh, in a bid to help them “feel valuable and see how amazing we are, and look beyond the flesh on our bones”.
However, while Jamil has found women’s contributions to her new Instagram account both inspiring and encouraging, the actress still believes “we are in crisis” and changes need to be made for women everywhere to show more self-love. Particularly when it comes to the likes of the Kardashians, whom The Good Place actress has called out in the past for advertising appetite suppressants and weight loss products on their own Instagram accounts.
Over the weekend, though, Khloé and Kim Kardashian were publicly asked to comment on Jamil’s campaign, and the reality stars’ response left the body positive activist furious.
Taking to Instagram, Jamil wrote: “The Kardashians need to check their moral compasses, because they appear to be broken. This was the Kardashian response to being asked by the @nytimes about my calling for transparency and responsibility in their extensive work to promote diet culture.”
Quoting Khloé Kardashian directly, Jamil continued: “‘I don’t live in that negative energy space. 90% of people will be really excited about the family and the journey and who we are.’
“Khloé also added that she’s never had a chef and that she shares her work outs on Snapchat, saying, ‘Well, listen, I am showing you what to do, silly person, 15 repetitions, three times, here’s the move…’ It’s not clear whether she’s calling her followers or Jameela the ‘silly person,’ but either way this doesn’t seem like the greatest excuse!”
Jamil went on to quote Kim, who talked about the finical motivations behind some of her Insta ads in the same article. “’If there is work that is really easy that doesn’t take away from our kids, that’s like a huge priority, if someone was faced with the same job opportunities, I think they would maybe consider. You’re going to get backlash for almost everything so as long as you like it or believe in it or it’s worth it financially, whatever your decision may be, as long as you’re O.K. with that.’”
After a sarcastic “COOOOOLUH”, Jamil gave her own summary as to what she believed the Kardashians were truly saying.
“Essentially, ‘fuck the young, impressionable people, or those struggling with eating disorders, we want the money’,” she said.
“I have been given these same opportunities to flog this stuff, and I don’t do it, so they don’t have to.”
Jamil finished her rant with a line from Ariana Grande’s now-iconic song.
“Thank you, next,” she said.
Jamil previously posted an open letter on her Twitter account, in which she addressed those “women in my industry” who make a point of sharing their “weigh- loss journeys” on social media.
In the post, actress begged them to stop doing so, for the sake of their followers’ mental health.
“If you have internalised the senseless shame laid upon women for daring not to be a size zero, I understand, and I’m so sorry,” she wrote, “but don’t push that onto the women who look up to you.
“Don’t make it something we think or talk about.”
Jamil went on to “add context” to her comments, insisting that she doesn’t judge those women who choose to diet. However, the actress pointed out that “we are in an epidemic of self-hatred and women valuing their entire worth based on their weight”.
“At the very least, call it [your weight-loss journey] getting stronger, getting faster or getting fitter,” she said. “Think about problematic wording. Don’t call it losing weight, [because] that implies taking up less space. That implies there is something wrong with your curves. Women who follow you may be the same size or bigger and you send an instant message to them that they need to change, whether you mean to or not. That’s how it works. That’s how you got to the point of caring about it enough that you need to post about it on social media.”
Jamil added: “We are all victims of this and we all need to be released from this nonsense. F**k the scales.”