It’s becoming increasingly clear that Jameela Jamil has one goal in 2018: to call out any form of media that shames women.

Over the past few months, the actress has highlighted all of the ways that social media can cause women’s “out of control” body images, taken aim at someone for daring to say she was “too old” for Hollywood, and slammed a magazine for body-shaming women in its editorial.

Now, the Good Place actress has taken on the advertising industry, calling out a deeply sexist billboard advert in New York City’s Times Square.

Taking to Twitter, Jamil didn’t hold back, writing: “EVEN TIMES SQUARE IS TELLING WOMEN TO EAT LESS NOW? Have we actually gone mad? Why aren’t there any boys in the ad? Why is it f**king PINK? Because you feel men can look however they want? Their goals are to be successful. But ours are to just be smaller? F**k off, @FlatTummyCo.”

Jameela Jamil really isn’t here for New York City’s sexist weight loss ads