People

Jamie Lee Curtis just exposed the truth behind that viral Fiji Water photobomb story

Posted by
Kayleigh Dray
Published
Fiji Lee Curtis (aka Jamie Lee Curtis)

The Fiji Water girl stole the show at the 2019 Golden Globes – but Jamie Lee Curtis says there’s more to the story than meets the eye…

Clutching a tray of Fiji water bottles and smiling an enigmatic smile, the young woman in the royal blue gown was the talk of the Golden Globes this year – not least of all because she managed to photobomb a number of Hollywood’s biggest stars.

From Idris Elba and Nicole Kidman, to Heidi Klum and Holly Taylor, Kelleth Cuthbert made it her business to pose as daringly close to her favourite celebs as possible. Which means that, if you’ve looked at any red carpet photos from the event, you will have seen her lurking in the background.

Naturally, it wasn’t long before Cuthbert’s antics had taken over social media, with many Twitter users dubbing her the “true winner” of the star-studded event.

The fashion model says she has seen a 256% increase in her Instagram followers since the event (she’s gone from having 53K to 189K) – and has since been featured on the Late Late Show with James Corden.

“I just have to sift through everything and figure out what offers are good, but I definitely would love to do more acting, more modelling, and just to be really busy,” she told TIME, revealing that she’d had her email inbox flooded with new job offers and opportunities. 

“It’s been really productive.”

However, because Cuthbert has gone viral, Fiji inevitably has, too. Indeed, marketing analytics firm Apex Marketing Group estimates that Fiji would have had to spend $12 million for the same amount of brand exposure.

And Jamie Lee Curtis, for one, isn’t all that happy about the situation.

You may also like

Golden Globes 2019: the powerful fashion accessory every woman wore on the red carpet

Taking to Twitter, the Halloween star wrote: “So, I specifically moved away from the blatant Fiji & Moet promotions.

“I knew there was a photographer poised and I moved as I didn’t want to be doing advertising for either.”

Curtis added: “The sponsors of events need to get permission from people before they try to take their picture with them.”

CNN, similarly, has dubbed Cuthbert’s antics as “the most obvious PR stunt ever”. 

You may also like

Golden Globes 2019: the complete winners list

Fiji, though, doesn’t seem too bothered about the accusations.

“We’re so glad everyone is talking about our water,” a spokesperson tweeted.

The bottled water company later released a statement to Fortune, in which they joked that Cuthbert had earned “the award for best supporting actress in (literally) every picture.”

Image: Getty

Topics

Share this article

Author

Kayleigh Dray

Kayleigh Dray is editor of Stylist.co.uk, where she chases after rogue apostrophes and specialises in films, comic books, feminism and television. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends. 

Recommended by Kayleigh Dray

  • People

    The best A-list Instagrams from the Golden Globes 2019

    From the pre-party glam squads to backstage reunions, the A-list grant us behind-the-scenes access to all the antics

    Posted by
    Nicola Rachel Colyer
    Published
  • People

    Golden Globes 2019: Olivia Colman wins big with quintessentially British speech

    Because not all heroes wear capes.

    Posted by
    Kayleigh Dray
    Published
  • People

    Golden Globes 2019: Why Sandra Oh’s emotional speech has gone viral

    The Killing Eve star’s powerful speech made history, for all the right reasons.

    Posted by
    Kayleigh Dray
    Published
  • People

    Golden Globes 2019: the complete winners list

    Bohemian Rhapsody may have ruled supreme at the 76th annual Golden Globes, but here's everyone who made the winners list...

    Posted by
    Kayleigh Dray
    Published
  • Fashion

    Golden Globes 2019: the powerful fashion accessory every woman wore on the red carpet

    From Amber Heard to Claire Foy

    Posted by
    Susan Devaney
    Published
  • Beauty

    The beauty trend that reigned supreme at the 2019 Golden Globes

    This year, it's all about colour.

    Posted by
    Hanna Ibraheem
    Published

Other people read

More from People

More from Kayleigh Dray