The Fiji Water girl stole the show at the 2019 Golden Globes – but Jamie Lee Curtis says there’s more to the story than meets the eye…
Clutching a tray of Fiji water bottles and smiling an enigmatic smile, the young woman in the royal blue gown was the talk of the Golden Globes this year – not least of all because she managed to photobomb a number of Hollywood’s biggest stars.
From Idris Elba and Nicole Kidman, to Heidi Klum and Holly Taylor, Kelleth Cuthbert made it her business to pose as daringly close to her favourite celebs as possible. Which means that, if you’ve looked at any red carpet photos from the event, you will have seen her lurking in the background.
Naturally, it wasn’t long before Cuthbert’s antics had taken over social media, with many Twitter users dubbing her the “true winner” of the star-studded event.
The fashion model says she has seen a 256% increase in her Instagram followers since the event (she’s gone from having 53K to 189K) – and has since been featured on the Late Late Show with James Corden.
“I just have to sift through everything and figure out what offers are good, but I definitely would love to do more acting, more modelling, and just to be really busy,” she told TIME, revealing that she’d had her email inbox flooded with new job offers and opportunities.
“It’s been really productive.”
However, because Cuthbert has gone viral, Fiji inevitably has, too. Indeed, marketing analytics firm Apex Marketing Group estimates that Fiji would have had to spend $12 million for the same amount of brand exposure.
And Jamie Lee Curtis, for one, isn’t all that happy about the situation.
Taking to Twitter, the Halloween star wrote: “So, I specifically moved away from the blatant Fiji & Moet promotions.
“I knew there was a photographer poised and I moved as I didn’t want to be doing advertising for either.”
Curtis added: “The sponsors of events need to get permission from people before they try to take their picture with them.”
CNN, similarly, has dubbed Cuthbert’s antics as “the most obvious PR stunt ever”.
Fiji, though, doesn’t seem too bothered about the accusations.
“We’re so glad everyone is talking about our water,” a spokesperson tweeted.
The bottled water company later released a statement to Fortune, in which they joked that Cuthbert had earned “the award for best supporting actress in (literally) every picture.”