Much of the platform is dedicated specifically to female pleasure, too. Biel believes that “understanding how your body works and what feels good is the foundation of our sexual health”. “But people rarely talk about these things!”.

“Sure, we joke about masturbation, but no one discusses it in a real way—and they should.” she says. “It’s an amazing way to safely explore your sexuality. If you skip the masturbation part, not only are you missing out on a lot of pleasure—which is a total bummer—you’re missing out on a crucial educational step.”

Biel says she truly got in touch with her own body following the birth of her son, Silas – and his birth even improved her sex life.

“It’s just made everything better because I feel more confident to just tell the truth,” she explained. “I feel confident to say, ‘You know what? I’m not feeling it,’ or, ‘This doesn’t feel good’ or, ‘I like this.’ And I think that takes a long time,” she says.

She’s also opened up to her own fantasies: “it was something I used to feel guilty about and I’ve since learned to embrace it,” she says. “This is who I am. It’s a wonderful part of sexuality and it can be a fun part of your intimate life alone or with a partner.”

Biel has also spoken frankly about the sex education she and husband Justin Timberlake are providing for their son.

“I have and 2 and a half year old and we’re starting sex education now,” she said at the 2018 MAKERS Conference. “We’re using technical terms. We shower together, and we say, ‘this is what I’ve got. This is what you’ve got.’ We just talk about it. I know it’s really young, but I really believe that if you start this early, there’s no shame.”

“I don’t want to tell him, ‘Keep your private parts,’ and this and that,” she said. “It’s a beautiful thing. You have it and mine is different and it’s cool, man. We have to respect ourselves and respect each other. So I believe it starts really young.”

Image: Rex Features

Jessica Biel launches sex positivity platform – and we love it