Thankfully, things are changing, albeit slowly. This year saw the “grombé” (a play on ombré, referring to various stages of grey and greying hair) trend take off on social media. Indeed, a search for the grombé hashtag nets more than 74,000 results on Instagram, the majority of which are from those appreciating, or showing off, their silver strands.

Despite this, though, there’s no denying that we have a big problem. Impossible beauty standards are terrifying women into feeling they have to look a certain way, be a certain way – and buy all the anti-ageing products that will help them achieve this. We are putting out a toxic energy which suggests any woman over the age of 50 is invisible. We are making women believe that youth and worth are intrinsically linked, and that they should do everything within their power to stay as young as possible. And I’m calling bullshit on the whole bloody thing.

Yes, Grant has grey hair – so what? A woman’s age should have no bearing on her relationship. And Grant and Reeves – if a scattering of red carpet photos means anything in this world – look blissfully happy together. Surely that’s the only thing that matters?

For far too long, the representation of women by both mainstream and social media has failed to reflect who we see in the mirror, and its impact on our mental health is worrying. Stylist’s Love Women initiative promises to change that. As well as the launch of our Body Politics series, we’ve partnered with Dove, whose latest project (in conjunction with photo library Getty Images) aims to increase the supply of diverse pictures of women – which we will be using going forward.

Our editor-in-chief Lisa Smosarski has also made five pledges to Stylist readers:

1. We will ensure the women you see on our pages represent all women – inclusive of ethnicity, body shape, sexuality, age and disability. When we create content and ideas, we will ensure that all women are represented at the table. We commit to featuring one fashion or beauty photoshoot a month that uses real, diverse women.

2. We will ensure that we never sell an impossible dream. We believe in aspiration, but not in selling a lie. We will work with influencers, celebrities and other partners to encourage them to reveal their truths, too.

3. We will celebrate the so-called flaws of women to prove the normality in all of our bodies. We will run videos, photoshoots and honest accounts of our bodies and how they behave.

4. We will hold regular huddles with our advertisers and brand partners to challenge the way they portray and reflect women in their branding and advertising. We will call out and challenge brands, media and people who refuse to represent women with respect and truth. We will call on the government to support our goals.

5. Through insight and anecdote, we will teach everyone about the issues facing women, what needs to be done and how we can all work together to resolve this self-esteem crisis.

Find out more about Stylist’s Love Women initiative here.

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