Like many people, Hayward first reacted with shame and embarrassment to her stretch marks. And yet, gradually, she’s realised that this so-called “flaw” is an integral part of who she is; an emblem to be held in affection, in a similar way to freckles, scars or any other distinctive features.

She’s not alone, either. As the body-positive movement gains pace, we’ve seen more women like Hayward openly embrace their stretch marks in recent years (tellingly, this is an issue that falls under far more scrutiny among women, even though plenty of men get stretch marks too).

In 2016, Victoria’s Secret model Jasmine Tookes posed for a campaign shot with her stretch marks on show; an unprecedented move for an advertising campaign.

Then supermodel Chrissy Teigen jumped on the bandwagon, sharing an Instagram photo of her “stretchies” with the caption “whatevs”.

Actor Danielle Brooks – aka Orange is the New Black’s Tasha “Taystee” Jefferson – shares a similar attitude.

“Sometimes I’ll look at myself and be like, ‘Dang girl, you got a lot of stretch marks,’” she told People magazine recently. “But then I’m like, ‘That’s just the road map of my strength.’”

We couldn’t agree more. Here’s to the streets of stretch marks that map our lives: long may they live.

Plus-size model Felicity Hayward on why you should love your stretch marks