If you’re an eagle-eyed viewer of Loose Women, you may have noticed presenter Nadia Sawalha wearing the same snake-print blouse and black choker for days on end.

While we’re all for repeat-wearing the same outfit and streamlining our lives as much as possible, viewers took to social media to question Sawalha on her decision – and she finally revealed the real reason why she’s adopted a work uniform.

On yesterday’s show, Sawalha said: “Judge Rinder was telling me he’s worn exactly the same outfit for every interview and nobody’s noticed, and I said that wouldn’t happen here [on Loose Women].

“We always have people notice, or we say something, so I thought: ‘Let’s just see, do a little experiment.’

“Some people have been really angry about it, and so many of my lovely squad on Twitter have been getting into arguments over me. I’ve been heralded as a sustainability goddess.”

However, far from longing for the experiment to be over, the presenter said she’d grown to love the ease of wearing the same blouse every day – and proved it by wearing the top for yet another show.

TV presenter unveils double standards by wearing the same blouse to work every day