Walker added: “The story of Alice has been told so many times and in so many ways, but always with a white cast.

“There has never been a black Alice, so I wanted to push how fictional fantasy figures can be represented and explore evolving ideas of beauty.”

Combs also told reporters how the shoot felt like “being part of history” and that he had campaigned to be involved: “For so many years, something like this would not have happened in the fashion world, so it feels like being part of history and playing an active role.”

While Pirelli had a calendar of black models once before, an Eighties number that featured supermodel Campbell topless, this time the shoot has a clear message. Model and lawyer Thando Hopa, cast as the Princess of Hearts, said she hoped her appearance in the calendar, given she has albinism, would inspire others.

Pirelli’s all-black 2018 calendar makes a statement about inclusivity (via Alice in Wonderland)