MY TYPICAL DAY…

We normally kickstart the day with a couple of internal meetings which look at everyone’s focus for the week. We’ll also brainstorm some content ideas for social channels and think about how we could approach our athletes to get involved. My focus specifically is on the Tokyo 2020 marketing campaign, so I’m constantly thinking about how we can draw upon the power of Team GB to unite people.

After the morning meetings, I’ll often get in touch with an athlete’s agent or the athlete themselves to touch base. An important part of my role is to ensure we’re working with the athletes as ambassadors. We want to take fans closer to what’s going on – whether that’s through creating videos of the athletes training or talking to their coaches. I also look at the big historic sporting moments from the past and try to anticipate what they might be in the future.

Lunch is usually a salad. We’re not allowed to eat at our desks at Team GB, which is actually really nice, and our communal lunch space is a meeting-free zone, too.

I try to make sure I have no meetings in the afternoon. That’s my time to sit down and get my head into big, longer term projects. I finish at 5.30pm.

Olympics 2020: Team GB’s head of marketing reveals the proudest moment of her career