The fact that many of us recognise that scenario, the ritual of unwinding with friends and letting go of the day, is probably why the project has attracted so much attention; laughter getting louder, faces getting animated and the classic starting with amazing hair and ending up just shoving it out of your face.

He told indy100 that his friends didn't entirely know what they were letting themselves in for when they arrived, and that he wanted to show “the lighter side of drinking”.

“I only saw bad things about alcohol, so I wanted to show that, in a good and happy environment, with friends and with moderation, alcohol can be a good thing. It brings people together.”

Three glasses later... Photographer captures the four stages of wine face