Pier Morgan's prime-time talk show, Piers Morgan Live, on CNN is set to come to an end.
The British presenter first took the over the reigns from Larry King three years ago, however, the ratings for the show had hit new lows, and were only drawing a fraction of viewers compared with competitors over at Fox News and MSNBC.
According to reports, network president Jeffrey Zucker had made the decision to cancel the show following a series of discussions with Morgan about its future. While there is no official end date, the final show could air as early as March.
In an interview with the New York Times, Morgan discussed that it had been a painful period for the show, which was receiving lacklustre figures.
Piers Morgan with his wife Celia Walden
Not only were the ratings poor but the US audiences found it difficult to connect with a British host and did not enjoy the fact a Briton was also discussing American issues.
One particularly contentious subject was on the debate surrounding gun control laws, and he was even the target of a petition drive by Americans seeking to have him deported for on-air comments he made following a December 2012 shooting at Sandy Hook Elementary School in Newtown, Connecticut.
Rather critically, Larry King, his predecessor, said Morgan had made the show as much about himself as about his guests.
Despite all this, Piers Morgan has shown a skill is being able to book big guests (his first guest was Oprah after all) and his list of interviewees also includes former President Bill Clinton and Warren Buffet.
The former Daily Mirror editor took over the show in 2011 and recently admitted he was interviewed by police after voluntarily going to a London police station in December.
(Image: Rex Features)