Rihanna’s Fenty Beauty has been the talk of the internet ever since the make-up range launched earlier this month – primarily because the musician’s first foray into the world of cosmetics is truly committed to diversity (the Fenty Beauty foundations alone are available in an incredible 40 shades).
However, it seems as if RiRi’s new products have revealed a not-so-secret detail about the singer herself. And, yes, it’s all in the name ‘Fenty’.
Some people couldn’t help but wonder how Rihanna came up with such a cool name for her beauty range, and turned to Google for help. It was at this point that they discovered what so many of us already knew – Fenty is part of Rihanna’s real name.
In fact, her full name is Robyn Rihanna Fenty.
Cue a massive and overblown freak-out on Twitter:
It’s safe to say that some people were surprised, but they really shouldn’t have been: Rihanna’s full name has been public knowledge ever since her first album, Music of the Sun, dropped way back in 2005.
And, naturally, there were more than a few of us who were willing to make it abundantly clear that we were already in the know when it comes to all things RiRi.
Whether you understood the significance of her range being named ‘Fenty’ before, there’s no denying that it has taken on more meaning of late, becoming synonymous with the ideas of equality and diversity in the beauty industry.
Talking to Refinery29 about her range, Rihanna said she “wanted things that girls of all skin tones could fall in love with”.
“That was really important for me,” she continued. “In every product I was like, ‘There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between.’
“There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones – you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”
Rihanna added to ET: “All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the make-up counter.”
This purposeful inclusivity, still seen too little in the beauty industry, has made waves and earned RiRi’s range rave reviews that it truly deserves. No wonder so many Fenty products have already sold out in the UK, eh?
Images: Rex Features