In 2016, Jennifer Aniston reminded the media how tiresome it is to have to effectively defend yourself for a change in your physical appearance. She called suggestions that she was secretly pregnant “absurd and disturbing”. And she was right: no one should need reminding that a woman’s body is not something to speculate over.

However, it seems as if we have a very long way to go before the tabloids stop with their incessant body-shaming, as Lili Reinhart – who stars in Netflix’s Riverdale as Betty – found out this weekend.

It took just one photograph of the actress to send the rumour mill into overdrive, with many suggesting that Reinhart is pregnant with co-star Cole Sprouse’s baby. Underlining how truly ridiculous this is on her Instagram Stories, Reinhart wrote: “It’s unfortunate that one unflattering photo of my stomach circulating the internet causes hundreds of people to think that I’m pregnant.

“Nope. Not pregnant… this is just my body. And sometimes I’m bloated. Sometimes an unflattering photo is taken of me. Sometimes I go through periods of time where I gain weight.”

Reinhart added powerfully: “My body is something that I will NEVER apologise for. My body will constantly go through change. And so will yours. And that’s fine. So let’s not put so much time and effort into caring about a stranger’s figure, OK?”

Riverdale’s Lili Reinhart shows us exactly how to deal with fake pregnancy rumours