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Why Serena Williams wants women everywhere to “make the first move”

Posted by
Kayleigh Dray
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Serena Williams attends the HBO New York Premiere of 'Being Serena' at Time Warner Center on April 25, 2018 in New York City. (Photo by ANGELA WEISS / AFP) (Photo credit should read ANGELA WEISS/AFP/Getty Images)

The tennis ace has teamed up with Bumble to deliver her feminist dating advice to the masses…

The 2019 Super Bowl has been and gone, leaving us with a sea of adverts to wade through, dissect and rank.

Other than the new trailer for The Handmaid’s Tale, though, there is one which pretty much everyone is talking about.

We’re talking, of course, about Serena Williams’s partnership with Bumble.

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In a paid partnership with the online dating app, Williams has urged women to call the shots “in work, in love, in life”.

“The world tells you to wait, that waiting is polite and good things will just come,” she says in the commercial. “But if I waited to be invited in, I never would have stood out. If I waited for change to happen, I never would have made a difference.”

Williams continues: “So make the first move, don’t wait to be told your place, take it. Don’t wait for people to find you, find them. In work, in love, in life.

“And most of all, don’t wait to be given power. Because here’s what they won’t tell you…

“We already have it.”

Check it out:

The message ties in with Bumble’s concept that a woman must message a man first, allowing him to then message back.

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Williams’ advert is mainly comprised of footage taken of her on the tennis court. However, it does include a shot of her looking at a photo from her wedding to Alexis Ohanian, whom she met by chance at a restaurant in Rome in 2015. 

“I was so committed to my job, and to being the best and working the hardest, and I think I still am,” she said of their meeting during a recent interview

“Not to knock anyone else I was with before, because they were all mostly amazing, but I know now I can be selfish, have a great career, and a great partner, someone that believes in me.” 

Serena Williams and Alexis Ohanian

Williams added: “Alexis doesn’t dim my light. He doesn’t try to dim my light. He puts me in the light, even if I don’t want to be. He pushes me to further points I never thought about. It always was something that I could see in my relationships - my light would be dimmer. 

“Now I feel like I can shine really bright and still do everything that I want to do.”

Images: Getty

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Kayleigh Dray

Kayleigh Dray is editor of Stylist.co.uk, where she chases after rogue apostrophes and specialises in films, comic books, feminism and television. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends. 

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