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Sarah Jessica Parker’s latest career venture would make Carrie Bradshaw proud

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Elena Chabo
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The actress is launching her own wine range and we couldn’t be more excited

Remember the 2011 Sarah Jessica Parker movie I Don’t Know How She Does It? Its title is the first thing that came to mind upon hearing that the Sex and the City star is launching her own wine range, on top of her long list of business endeavours.

Working with New Zealand winery Invivo, Parker will be involved throughout the process, from naming and designing the label, to creating the wine and choosing the final blend.The range, SJP x Invivo, is due to launch late 2019 and will include a New Zealand sauvignon blanc and a rosé.

“I’m a true wine lover and love including wine in family dinners and occasions with friends, so this is a very exciting and fun project for me. I’m looking forward to every stage of the creation process,” Parker said in a statement. “I intend to be very hands-on throughout, as I am with all my endeavours, and could not be partnering with a better brand than Invivo.”

SJP x Invivo launches late 2019

Parker branched out into business in 2005 when she launched her first fragrance, Lovely. She has since turned her hand to an array of ventures, from publishing to Little Black Dresses, bridal wear to jewellry, and of course, in true Carrie Bradshaw fashion, shoes.

By using her fame to branch out into new careers, she was an early iteration of the celeb polymaths that we see today such as Rihanna and Reese Witherspoon.

As editorial director for SJP at Hogarth Publishing, launched in 2016, Parker is involved in finding, editing and publishing novels from upcoming writers. She also serves on the board of directors for the New York City ballet and is currently starring in and executive producing HBO’s series Divorce, soon to return for its third season. So yes, we don’t know how she does it.

Beyond creative and culinary involvement, Parker is also a shareholder in the wine company and will be heading out to visit the winery and even stomping some grapes. “I’m looking forward to traveling to New Zealand to see where the grapes grow and the wine is made. The boys even brought me a pair of gumboots, which, they assure me, are the height of Kiwi vineyard fashion,” she added.

Welcoming her to the vineyard will be Invivo’s founders, Tim Lightbourne and Rob Cameron who are working alongside her to create the range, “The partnership with Sarah Jessica feels like a perfect fit.” Added Cameron: “We didn’t want a silent partner or just a familiar face – we wanted someone who will throw themselves into the process and make wine that’s all about them and reflects their good taste.”

A shining example of doing what brings you joy and blowing open lineal career paths, it’s another bold yet thoroughly invested move for Parker.

While we must remind ourselves it is SJP behind these upcoming vintages and not Carrie Bradshaw, we can’t wait to taste the wine concocted by the mouth that uttered the words, “I save my carbs for wine, it’s called priorities.”

Though here at Stylist prefer our wine with our carbs.

Images: Invivo, Rex

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Elena Chabo

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