Swift’s power on social media was demonstrated earlier this year, when she broke her own ‘no politics’ rule and asked people to go out and vote in the midterm elections on 6 November.

“I will be voting for Phil Bredesen for Senate and Jim Cooper for House of Representatives,” she said at the time, insisting that she couldn’t “vote for someone who will not be willing to fight for the dignity of ALL Americans, no matter their skin colour.”

In the same post, Swift also admitted that she voted for Hillary Clinton in the 2016 presidential election – and urged her social media followers to “please, please educate yourselves on the candidates running in your state and vote based on who most closely represents your values… [and] register to vote, which is quick and easy to do”.

Not only did Swift’s post rack up the likes, but it also actually had a huge impact on voter turnout. Indeed, according to Kamari Guthrie, the director of communications for vote.org, there were 65,000 registrations in the 24-hour period after Swift’s Instagram post went live. And, of the 5,183 voter registrations in Tennessee this month, at least 2,144 occurred after Swift posted her statement to social media.

How Taylor Swift became the most influential person on Twitter (in just 13 tweets)