Tess Holliday is best known for launching the super successful #EffYourBeautyStandards hashtag on Instagram, and the accompanying account on which her and seven others share body positive affirmations and stories. She was also the first UK size 26 model to appear on the cover of People Magazine.

As such, anyone who knows of Holliday and her work would know better than to scrutinise her weight without expecting a backlash. When an Uber driver ostensibly did just that, the model and activist was fast to expose his inappropriate behaviour on Instagram. She also vowed to boycott the cab company for the staff member’s intrusive comments.

In a video shared with her 1.4 million followers, Holliday’s driver can be heard saying: “Cholesterol?” To which she answers: “My cholesterol is fine, yep – perfect. I’m healthy.”

Tess Holliday slams Uber driver for intrusive comments about her weight