Ukip leader Nigel Farage is set to take a seat on Steph and Dom Parker's sofa in a special on-off edition of hit Channel 4 show Gogglebox airing next year.
The move, announced in the Radio Times, represents a bold - and potentially controversial - campaigning tactic for the politician, as he ramps up his exposure ahead of the UK general election in May 2015.
Posh Steph and Dom, who get merrily sloshed in their Kent B&B, have become two of Gogglebox's star characters since the cult reality show launched in 2013.
Their Grade I listed home is located in the constituency of South Thanet, where Farage will be standing in his bid to become an MP next year.
Channel 4’s chief creative officer Jay Hunt promised a “rip-roaring, alcohol-fuelled watch” from the episode, which does not yet have an air date.
“He gets p****d with them, but they also give him a grilling,” Hunt says of Farage's guest appearance.
The Independent reports that Dom and the Ukip leader have already been spotted together in a local pub ahead of filming and “knocked back at least three pints each in less than an hour”.
Dom was also seen to introduce the politician as “my mate Davey Cameron,” a joke which observers said Farage accepted with good humour.
Farage represents quite a departure from the show's last high-profile guest stars - Kate Moss and Naomi Campbell.
The supermodel pair appeared alongside Oasis frontman Noel Gallagher in a fundraising edition of Gogglebox in October, as part of Channel 4’s Stand Up To Cancer fundraiser.
Moss, 40, is apparently a big fan of the cult hit show, which allows viewers a voyeuristic glimpse into other peoples' living rooms as they watch TV.
Since it first hit our screens in 2013, Gogglebox has drawn legions of fans with its hilarious, moving and above all compulsive snapshot into the lives of people watching TV together.
Last year its ratings doubled from 800,000 to 1.5 million, as it became one of the most tweeted-about shows of 2013 with remake rights sold to China, Ukraine and the US (where it is called The People's Couch).
Its addictive episodes have made minor celebrities out of its subjects, including Steph and Dom, the wise-cracking Siddiqui family from Derby; sweet old married Scouse couple Leon and June and best friends Sandy and Sandra from Brixton.
It's not yet known what will emerge out of this latest episode pitting Farage against the Parkers; although the latter admit they were drinking for more than 12 hours by the end of one Gogglebox filming session, laying the groundwork for what could be an interesting and potentially explosive broadcast (especially as Steph is a former employee of the European Commission and therefore likely to quiz Farage on his anti-EU views).
Great way to get a new audience to engage with politics? Or should no air time be given to Farage? Let us know in the comments below