Victoria’s Secret has had its fair share of Photoshop drama in the past—wonky hip-to-waist ratios, missing limbs, questionably shaped buttocks—but the lingerie brand and star model Jasmine Tookes have just made headlines for something rather unprecedented.
Keeping it real.
In new promotional shots released by the brand, gorgeous Tookes is seen posing in the 2016 Fantasy Bra (diamond encrusted underwear worth an eye watering £2.5 million), with—can you believe it—her stretch marks on show.
Though there’s been no word from the brand or Tookes on whether or not the shots, which almost certainly break (albeit softly) from VS tradition, were intended to spark a public discussion on positive body image, they have nonetheless.
Heaping praise on the model, who this year will become the first black woman to model the Fantasy Bra (a huge honour among Angels) in nearly a decade, social media users have celebrated the ‘raw’ and ‘real’ shot.
Pouring out support on Twitter, one young woman writes: “The fact that even Victoria’s Secret models have stretch marks makes me feel so much more confident with my stretch marks and my body.”
Another notes: “When you can look at pics of a model and say 'her stretch marks are just like mine'. Love the way VS is changing the game with Jasmine Tookes.”
So glad Jasmine Tookes got the Fantasy bra! Reppin' girls of color and wearing her stretch marks proudly!!— Me, the queen (@jadorelacouture) October 26, 2016
The fact that even Victoria secret models have stretch marks makes me feel so much more confident with my stretch marks and my body ❤️— alysha ☁️🍃🌹 (@btwitsal) October 31, 2016
I love that Victoria's Secret is now using models which show off stretch marks— LM (@Lucyvmartin_) October 31, 2016
Jasmine Tookes is killing the VS game for being soooo real ❤ i luv uuu!— coleen (@Cooleenipuff) November 2, 2016
Tookes was revealed as the Fantasy Bra ‘chosen one’ earlier this week, in a video clip on social media of her accepting the seemingly surprise offer from VS bosses.
The model will don the 18ct Bright Night Fantasy Bra, which is said to contain 9,000 precious stones, at the filming of the Victoria’s Secret Fashion Show in Paris this week, due to be aired next month.
“I had no idea that I was going to be chosen to wear the Bright Night Fantasy Bra,” she told the Daily Mail. “I don't know how they chose, but I am so honored to have this opportunity, and be able to walk down the runway with this beautiful thing.”
Tookes follows in the footsteps of Tyra Banks, Gisele Bundchen, Heidi Klum, Karolina Kurkova, Adriana Lima, Miranda Kerr and Alessandra Ambrosio, who have all enjoyed the spotlight as a Fantasy Bra honouree.