Coupled with the lyrics that include pearls such as: “Mesmerised by the size of it,” and, “It’s his birthday, give him what he ask for,” and it quickly dawns that this song is A: about bottoms and B: about attracting men through the size and the movement of said body part.

Now, we’re not saying that every pop song should tackle the gender pay gap, or the social struggles of disenfranchised women in the Chilean Highlands, but you would be forgiven for thinking that in 2014 our leading female pop stars might have associated themselves with a creative enterprise that’s a little more, well… worthy of them.

J-Lo herself has achieved $55 million (£33.7million) in record sales, an estimated wealth of $315 million (£193 million) and has survived almost 20 years’ in the music industry, so we imagine she has the power to be quite particular about which projects she takes on. Yet, whichever way you look at it – and Jen, Iggy, we’re talking to you here, you have presented yourselves as visual fodder, as cartoonish representations of male fantasy, and then you’ve sung about how you’re ready to go and ready to please. You’ve objectified yourselves. And we were thinking female objectification was the sole preserve of unreconstructed men.

To be honest, it just makes us a little sad. And we’re not the only ones. A quick glance at our social media feeds show that Stylist’s readers too feel let down. “I think Jennifer Lopez is actually very talented and it’s a shame she feels she has to resort to this lyrically stupid, dull, unoriginal attention-seeking.” “It’s not even a good song FGS!! Maybe since age ratings have been introduced for music videos, they’ve decided to push for this soft porn rubbish!” And perhaps most tellingly, “Until Pharrell feels the need to release something similar with all of One Direction, I won’t be watching.”

Why it’s time for women in music to put their bottoms away