To the heavy thwack of feminists everywhere hitting their heads against the wall, Robinson urged May to "make a point of wearing pumps, flats and comfortable shoes for Cabinet, for PMQs and for meeting all those EU leaders.

"Let the media see that you can be the most powerful woman in the country - maybe the second after Frances O'Grady (TUC general secretary) - without needing to wear designer shoes to meet men's expectations."

Never mind the gaping contradiction of this edict: that May must correct the injustice of women being legally obliged to wear heels at work by herself NOT wearing heels. A fight against a facet of modern-day sexist repression leading to more sexist repression.

Never mind that May's shoes are yet again the source of fascination and scrutiny, far beyond what she actually ever says or does.

The point here is that, like dozens of other women in the workplace, May is being asked to adhere to a red tape of expected behaviour - to caveat her power via her appearance.

The implicit message is that Barack Obama's counterpart can only enjoy the privilege of her position by wearing "sensible" shoes.

That by not wearing said sensible heels, she is clearly attempting to "meet men's expectations".

Because sure yeah, May's agenda here is to seduce her male colleagues by virtue of her heels. Forget the kind of gravitas she emanated in her first PMQ session, she's obviously channelling the male gaze to push through her agenda.

Why use years of front bench experience to persuade people when you can wangle a glimpse of expertly-manicured calf, eh?

“Theresa May being told not to wear heels is another f*** off to feminism”