Few things matter more in our make-up bag than owning a truly good mascara. Well, Rimmel just went a step further than good and came up with the Volume Colourist Mascara.
The hero product promises not only instant impact with an intense, volumising jet black finish, but the lash tint complex, using natural colourants, will also gradually darken your natural lashes after just two weeks of regular use.
We’ve all been hurt by product promises before, and if all that sounds too good to be true, get ready, because we asked you to test the Volume Colourist Mascara for us. A panel of 155 women aged 18-35 tried out the iconic brand’s latest launch and the results were momentous. A whopping 75% of you agree that bare lashes appear darker after just two weeks of use, while 88% say this product is relevant to them. And three-quarters of our testers said they would definitely be buying it for themselves in future.