In a post, Booe wrote that she and her husband had found themselves “in a date night rut. We were tired of doing the same old thing for date night, so we started doing ‘Alphabet Date Night.’”

She added that the parasail tour was one of the reasons she loves the ABC date night idea: “It really does push us out of our comfort zone [and] challenges us to try new things together.”

Experts love the idea of alphabet date nights. “I think it’s brilliant and I’m so pleased its taking off and going viral,” relationship coach and expert Sarah Louise Ryan tells Stylist. “It can help so many reignite the energy that is needed to be able to create the desire and excitement that results in a ‘spark’.”

Ryan notes that she recommended a similar dating activity to couples who were struggling during the pandemic. “I highly advocated for it during lockdown for couples who were quarantined alone or struggling to find excitement when they saw each other all day every day,” she says. “This system helped those couples think outside of the box and create an air of excitement in times of uncertainty and when libido was subsiding due to the stress of it all.

“It’s a great way to date and inject excitement into relationships whether two people have just started dating or have been dating for a long time.”

What is alphabet dating and how can it reignite your relationship spark?