Everyone from Lizzo to Em Rata is ditching the Instagram soft launch for a more dramatic affair. But what is a ‘hard launch’? And how does it work?

Everyone from Lizzo to Em Rata is ditching the Instagram soft launch for a more dramatic affair. But what is a u2018hard launchu2019? And how does it work?

Hard launching is the new dating trend taking over Hollywood

Stylist Daily

Wave goodbye to the relationship soft launch – there’s a new star in town.

Dating Dictionary: the ‘hard launch’ era is well and truly here, and we’re obsessed