Speak Up

The 10 cruelty-free beauty products every vegan needs in her make-up bag

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Kayleigh Dray
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Celebrity make-up artist Justine Jenkins swears by these vegan beauty brands.

Stylist guest editor Laura Whitmore – who has previously worked alongside PETA – has always made an effort to use only vegan and cruelty-free make-up.

“It’s important to know where what you put on your body comes from,” she says. “So I’ve started working to become more aware of the products on my face, as well as what goes in my belly.”

Justine Jenkins, who has been Whitmore’s make-up artist for seven years, shares this view. However, as the ethical beauty expert tells stylist.co.uk, ‘cruelty-free’ does not necessarily mean ‘vegan’ – and vice versa. “It’s important to know the difference between the two,” she tells us. “A vegan product contains no animal-derived ingredients, whereas a cruelty-free product has not been tested on animals.”

Here, Jenkins shares her favourite beauty brands and products – and, handily, every single one is both cruelty-free and vegan.

The foundations

“The Body Shop has a lot of vegan offerings and the Fresh Nude Foundation (£16) is one of my favourites,” says Jenkins. “It’s a light to medium foundation, which gives skin that plumped, fresh, hydrated look that we all want. A little goes a long way, and it’s my own personal daily foundation, and one I cannot do without in my pro kit.

“For times when we need extra coverage, Cover FX Power Play Foundation (£38) is a dream. It’s weightless, but packed full of pigment, apply with fingers, a sponge or flat topped foundation brush. Great for evenings.”

The concealer

Jenkins shares: “One of my favourite cruelty-free and vegan brands is Inika. They are also organic so they tick every ethical box. Their Certified Organic Perfection Concealer (£22) has a light layer-able texture with medium to full coverage, which makes it ideal throughout the day to perfect the skin. A make-up bag must.”

The mattifying powder

Inika isn’t a one trick pony, insists Jenkins. “Their Mineral Mattifying Powder (£23) transcends a normal powder. Dust lightly onto areas with shine, your skin will stay matte and flawless for hours.”

The mascara

“Hourglass will be a fully vegan range by 2020,” notes Jenkins, “and one of my favourite products is the newly launched Caution mascara (£25). This mascara is so lengthening and lifting, you don’t even need to curl your lashes.”

The highlighter

“Every make-up bag needs a good highlighter,” says Jenkins, “and Tropic skincare vegan cream highlighter (£18) has that great ability in transforming the skin in seconds. Give skin that healthy boost and apply on the cheekbones, inner corners of the eye, tip of nose and Cupid’s bow.”

The lip liner

“Kat Von D has some amazing vegan products, and none more so amazing than the award winning Tattoo Liner (£17),” says Jenkins. “A precision tip and intense pigment, mean this is all you need in your make up bag for a sexy feline flick.”

The make-up brushes

Jenkins notes: “Ecotools are a great priced vegan brush range whilst still being a quality make up tool. The ferrule’s are made from recycled aluminium, and the handle is made from sustainable bamboo. Their On The Go Style Kit (£7.25) are travel friendly tools perfect for your make up bag.”

The cheek and lip tint

“Superdrug’s own B Beauty range is entirely vegan,” says Jenkins. “Their Cheek and Lip Tint (£6.99) in ‘Say My Name’ is a multi use product so saves space in your make up bag. Dab on to cheeks for a tinted sheen and on to lips for a very au naturel make-up look.”

The lipstick

Jenkins shares: “Axiology lipsticks (£24) are incredible, with beautiful tones that are all natural and silky smooth, Bonafide is a beautiful nectar shade that also looks fabulous dabbed onto the cheeks.”

For one day only on Monday 13 August, Laura Whitmore has taken over stylist.co.uk and transformed it into her very own Speak Up platform – a digital initiative which aims to shine a light on the day’s most important headlines, challenge the status quo, spark debate, encourage conversation and, above all else, champion women’s voices..

For similarly inspiring content, check out Laura Whitmore’s show on BBC Radio 5 Live, which airs on Sundays at 11am.

Image: Roberta Zanlucchi


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Kayleigh Dray

Kayleigh Dray is Stylist’s digital editor-at-large. Her specialist topics include comic books, films, TV and feminism. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends.