Going global

What's it like running an international business - how do you go about getting a presence in Dubai. France etc.? Is it really as simple as having a great product and pitching it?

I owe it all to my Radical Team, that are also all investors in my company. From the CEO of Clarins for 35 years, who heads my R& D, to the Ex CEO of Estee Lauder, ex head of Dior Russia... I have the best of the best in each country that are able to leverage off of their many years in the markets.

Running an International business is tough, between travel, jet lag, time zone difference, it is challenging, but rewarding. Additionally there are cultural differences for marketing.

I was wondering about cultural marketing - do you reply on your investors for guidance on that? Are there any big differences between the way you market in say, the US and Russia?

Yes every market has its preferred approach, however the bottom line is that people worldwide look for honesty, potency, performance and Radical results. That is what we deliver so it makes my job easier no matter what country I am in.

Sexism and mentoring

You are a true inspiration for all women out there wanted to run successful businesses! How does one go about approaching you for any work career opportunities or mentorship?

What are you interested in doing? What is your passion? Because its key to pursue something that "lights you up" thats the secret sauce that gets you the success you look for. This is a Radical mission, its global. I am one woman and my interest is that its not about me its about us and making a difference. My email is liz@radicalskincare.com if you would like to speak further.

I've just seen from your introduction that you used to work in venture capitalism. Have you ever come across sexism in your (very high-flying) career and if so, how have you overcome it? Do you think it's perhaps more of an issue in the UK than the US?

Sexism knows no boundaries and does not live in one particular country. When I was applying to be a stockbroker in the US it was back in the day when there were very few women but as my Dad would say - No is not a word he doesn't know how to spell it, he refuses to accept its in the dictionary - and every no is one step closer to a yes. Read our Radical Living stories on our site and be sure its all about rising above, using humour and knowing sexist or dismissive comments are not true. They arise from ignorance, insecurity and poor training. Thank them for sharing and move on with your mission, ultimately you will prevail. In general don't take in and give time or validate things that don't support you. Dismiss them and be focused.

Top tips for running a beauty business