BA already offers this type of basic fare on its short-haul flights, but in a bid to make their fares more competitive, the airline has addressed the needs of various customers.

“We know that when our customers travel with us, their needs vary from trip to trip. Some will be flying on business, some for leisure, some will be on short hops, others will be longer stays,” says Adam Daniel, BA’s chief commercial officer.

“We need to ensure that the fares we provide reflect those differing needs so customers can select the best option for them on that occasion.

However, passengers will still be served complimentary food and drink and be able to take two items of hand luggage on board.

“Someone travelling for a short meeting or leisure break, who isn’t planning to check in a bag and is happy for us to allocate them a seat, will appreciate the option to secure a lower fare. They’ll still receive our generous hand baggage allowance, a seat allocated to them in advance, complimentary food and drink, in-flight entertainment, blankets and headphones, all at no extra cost.”

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British Airways launches affordable ‘basic fare’ on long-haul flights