Stylist’s deputy editor Susan Riley checks into London’s latest boutique hotel – the characterful Zetter Townhouse Marylebone

The Zetter Townhouse in Clerkenwell is one of my favourite places in London. Tucked away in a cobbled square off Clerkenwell Road, the double-fronted townhouse is a residential cocktail den of the quirkiest order, stuffed full of artefacts such as cats in dresses and with a wickedly grand dining room you can hire for parties out the back. It oozes identity, largely down to the strong sense of narrative running through the entire building; its interiors are kookily designed to be the London home of ‘Great Aunt Wilhelmina’ – an eccentric old relative who you can pretend you’re visiting for a few snatched hours – and therefore feels lived in and loved.

Since its launch in 2011, it has (rightly so) won numerous awards, so to now have another Zetter Townhouse on the other side of the city, this time in Marylebone, is welcome news indeed. Bigger than the first (Clerkenwell has 13 bedrooms, this has 24), the Zetter Townhouse Marylebone opened in August this year and sits on Seymour Street in the beating heart of Marylebone – a part of town which, packed into a square extending from Regent’s Park to Oxford Street to Edgware Road to Fitzrovia, is becoming increasingly special and vibrant.

Cosy up at a quirky London town house