I’m outside, lying face down on a massage table overlooking the Serra de Tramuntana mountains with the Mallorcan sun beaming down on me. I’m in the middle of one of the best massages I’ve ever had, my back being expertly kneaded with a blend of oils from Gaia Natural Products – all handmade right here on the island. It’s one of those moments where you have to pause and ask yourself if this is real life or just a figment of your Instagram-holiday-stalking-addled-mind.

The Balearics in general are having a moment, but Mallorca is particularly hot right now. Lastminute.com has seen bookings to the island increase by 43% since the beginning of June and since Love Island screened this summer – the contestants’ villa was based in Sant Llorenç des Cardassar, just off the east coast – one booking site revealed that flight searches to its main airport, Palma, have increased by a third.

While I am no Love Island recruit, I am staying in similarly opulent surroundings: at the 680-acre Son Bunyola Estate, just off the north-west coast. Opened in summer 2016, the estate is part of a World Heritage Site, consisting of three private villas. And as a hallmark of quality, it’s part of Richard Branson’s property portfolio (he of exquisitely good taste, whose other holiday dwellings include Kasbah Tamadot in Morocco’s Atlas mountains and the private Necker Island in the Caribbean). I’m told that he comes here himself, in between his world-running obligations of course.

Grab some friends and escape to a Balearic paradise