With a childhood spent an hour’s drive from the Lake District, I have seen Cumbria on all its axes. I have school-tripped in Great Langdale; motorbiked across the Honister Pass; boated on Lake Windermere; braced the short, sharp walk up Gummer’s How and eaten so much sticky toffee pudding in Cartmel that my insulin levels are still sky-high.

Now I live south, it irks me how far those lands are. Because I know, even after seeing so much of the world, that there is absolutely no place quite like it.

Others know this too: the locals who will never leave, and the hoteliers moving in to give it their full attention. Like the team behind Cornwall’s Watergate Bay Hotel – proprietors of new and evolving hotel collection Another Place – who have chosen the lapping shores of Ullswater on which to launch their very first property: Another Place, The Lake.

The first thing that strikes you about the hotel is that it’s all-inclusive (no, not like that). Everyone is welcome here: kids, dogs, lazy idlers who just want to find a squishy sofa and eat a comfort lunch of mushroom soup with truffle, and active types who can’t sit still. The latter category will particularly love it, as the first thing you see on checking in is a giant blackboard detailing all manner of pursuits. The day we arrive, there are two sessions of stand-up paddleboarding scheduled; the day after, the same, but with a kayaking lesson and a half-day sailing taster thrown in for good measure. It makes me tired just looking at it. But it’s a great touch. And if you’ve never worn a wetsuit when you arrive, I bet you a giant fishbowl G&T that will have changed by the time you’ve left.

Explore the Lake District from the coolest hotel in Cumbria