Always bear in mind that while third party sites and apps are the quickest way of searching for hotels, booking with the hotel directly may get you a better rate.

"With small, independent UK hotels, you may be able to get a better deal if you deal directly with the staff," says travel writer Fred Mawer.

"Remember that hotels prefer direct bookings because this means they can avoid paying commission fees. It's also worth looking out for added value - I've come across examples where, for direct bookings only, breakfast or free wi-fi is included, or a later checkout time is available."

That's not to say you shouldn't book via an app or search site. Just check with the hotel too, in case you're missing any special discount rate you could get by booking directly.

How to stay in a luxury UK hotel for £100 a night or less