Because films and TV series locations have always captured our attention, Armstrong says it leads many of us to imagine having similar experiences as those we see on the screen.

“This isn’t surprising given that many films and TV shows are often set in the most beautiful places in the world. With so many choices of destinations to visit and places to explore which can sometimes be overwhelming, TV and film sets provide the perfect guide for what to do and where to go.”

While there are various films and TV shows to take inspiration from, there are two in particular that seem to be at the forefront of people’s minds.

“The return of Emily In Paris continues to inspire travellers to visit the romantic city of Paris,” reveals Armstrong. “The White Lotus is also providing a lot of travel inspiration right now as it encourages people to be transported to the affluent Sicilian seaside resort of Taormina.

2023 travel: why ‘set-jetting’ is the TV-obsessed travel trend people are embracing this year