Revealed: the friendliest and most attractive cities in the UK

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Anna Pollitt

Do you say a cheery hello to your local shopkeeper? Thank your bus driver? Help lost strangers?

If the answer's yes, you may well be a resident of one of the UK's friendliest cities. And there's a 53% chance it isn't London.

Happily, there are two joint winners in a poll to decide who comes out on top in Britain's most approachable destinations - Cardiff and Liverpool.

The Welsh capital and the North West city have both been voted as "very friendly" by 91% of its inhabitants, in a YouGov poll of more than 1,500 people in 15 cities. They were closely followed by northern hotspots Newcastle-upon-Tyne, York and Manchester, while only 45% of Londoners voting the Smoke as welcoming.


Cardiff - where the people are friendly AND attractive

When it comes to the attractiveness of residents, Cardiff again thought highly of itself, with 72% believing the city is full of lookers. Though it's not quite as hot as Brighton, where 75% of locals rate the residents as gorgeous.

Down in Southampton, only three in 10 residents agree that those living in the city are attractive. And what Geordies offer in good-naturedness, they lack in physical attractiveness - according to themselves.

The top five UK cities for friendliness and attractiveness:


1. Cardiff and Liverpool

2. Newcastle-upon-Tyne

3. York


York - pretty buildings and friendly locals

4. Manchester

Most attractive:

1. Brighton

2. Cardiff

3. Liverpool


Liverpool - Good shops, gorgeous locals

4. Edinburgh

5. Leeds and Oxford

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Anna Pollitt

Anna is a freelance writer and editor who’s been making her dime from online since 2007. She’s a regular at, ITV News and Emerald Street and moonlights as a copywriter and digital content consultant. The baby is borrowed.

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