Among the reasons people gave for not helping out, more than one in 10 people said they would be worried that it might ‘look weird’, despite 35 per cent of participants revealing that they had themselves been in a situation where they needed help, only to receive none.

A surprising 26 per cent of people said they had been left to dust themselves off without help or a kind word after taking a tumble in public space, while a further 27 per cent said they had struggled to find help from passersby after breaking down in their car.

People aged 18 to 24 were revealed as the group most likely to perform a random act of kindness, with allowing somebody to jump the queue in an emergency one of the most common.

“Showing kindness isn't always about the big gestures but can be about the small everyday deeds that people do - from offering your seat on the bus to helping a neighbour by accepting their post or putting their bins out,” says Amanda Jennings, director of marketing at The Co-op.

This is officially the kindest city in Britain