The top 10 most Instagrammed places to visit in Wales

Posted by
Megan Murray

Time to plan your next staycation? We’ve rounded up the top 10 places to visit in Wales, and let us tell you, they are not to be missed.

Wales is home to disarmingly friendly accents, iconic fashion designer Laura Ashley, and is famed for its achievements in sports, entertainment and comedy.

But arguably, this fair isle’s most alluring charms come in the form of land, sea and sky. Its dramatic coast lines, captivating waterfalls and sandy beaches are famed for their breathtaking beauty and are, naturally, the focus of many a camera lens.

The popularity of image sharing sites like Instagram have turned many of us mortals into would-be photographers, and none more so than those exploring Welsh scenic gems.

Hotel chain, Premier Inn, has recognised the Instagram-worthiness of Wales and used data from the social media site to ascertain which spots are most worth seeing - not just through a screen, but with your own eyes.

They’ve looked at the most Instagrammed areas and helped us to create a list of top 10 places to visit in Wales, judged by the amount of images taken of each one.

From ever-changing botanical gardens to arresting rock faces, these are some of the best scenic spots in Wales, bound to rack up the likes. 

Pen y Fan

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There’s no scenery better to snap with your smartphone than the towering peaks of Pen y Fan. Situated in the Brecon Beacons, they’re the highest peaks in South Wales and, by far, the prettiest.

So far, Pen y Fan has graced ‘the gram’ over 76,000 times, and we can see why. Its stretching, panoramic views have been heralded as some of the best and come winter, they’re often dusted with picturesque snow. 

The Great Orme

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A name gifted by the Vikings to mean ‘sea monster’, The Great Orme headland is a massive chunk of limestone rising over 600ft straight out of the sea. Dubbed as Llandudno’s mini mountain, Great Orme is home to the world’s largest Bronze Age mine, a cable car where you can take in some amazing views and the area’s most famous residents, the wild Kashmir goats, whose shaggy white coats and prominent horns make them easy to spot.

With so much to see, it’s no wonder there’s nearly 3,000 pictures of the cliffs and surrounding areas on Instagram. 

Cardiff Castle 

We can’t say we’re shocked that one of Wales’ most iconic, heritage sites is also one of its most photographed. There may be over 400 castles scattered throughout the country, but this one is famed for being steeped in Welsh history and boasts stunning medieval architecture. All of this, and much more, has been captured an impressive 52,000 times on Instagram. 

Caswell Bay

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Come spring, Caswell Bay is the place to be. The beach, which is situated on the south-east side of the Gower Peninsula in Swansea, is a gorgeous place to lap up the first warm days of the year and watch the sun’s rays glisten on the surface of the waves.

The sandy beach is surrounded by rocky coves and has been caught on camera over 5,600 times, in snaps you would be forgiven for thinking had been taken somewhere much more exotic than the UK. 

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Mount Snowdon

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When it comes to the most Instagrammed places in Wales, Mount Snowdon is what you might describe as a landslide. The highest mountain in both Wales and England, Snowdon attracts thousands of people each year who want to climb its 1,085-metre summit, so it makes sense that it’s been snapped over 20,000 times on Instagram. 


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Plonked on the border between England and Wales, is the small, picturesque market town of Haye-On-Wye. The area receives a surge of popularity come summer time, when tourists flock to its higgledy de piggledy streets and charming beaches; 31,000 pictures of which can be found on Instagram.

Nicknamed the ‘town of books’, it houses 20 book shops and hosts an arts festival every June, which sees book readings, signings, live music and film previews performed and shown throughout the month. Sign us up!


Thanks to its turquoise beaches and colourful sea-side buildings, Tenby is an Instagram favourite. The listed buildings and cobbled streets that comprise the harbour town are perfect Instagram fodder, not to mention the four kilometres of sandy beaches that surround it.

A jaw-dropping 148,995 posts have been shared bearing the town’s hashtag, and we’re pretty sure that one quick scroll through them will have you planning a trip there soon. 

Cardigan Bay

Situated in West Wales, along the Pembrokeshire Coastal Path, are Cardigan Bay’s award-winning beaches, harbours and coves. Not only are they are beautiful, but they’re also home to Britain’s biggest resident population of Bottle Nose Dolphins.

Wildlife boat trips and shark spottings make up many of the 10,000 posts of the bay on Instagram, as do dreamy sunsets and captivating coastal scenes.


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Built in the 1900s to imitate the style of an Italian village, Portmeirion is one of the most unique locations on this list. With architecture that speaks for itself, it’s no wonder that the village has been photographed over 67,000 times.

Portmeirion experiences a surge in Instagram activity in September, due to the popular Festival No.6, which is a multi-award-winning music, arts and culture festival hosted in the picturesque village.

Bodnant Gardens

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Bodnant Gardens are recognised as some of the most beautiful gardens in the UK. They cover 80 acres of land in North Wales and are situated in the walled market town of Conwy.

They’re particularly worth a visit in September, when the many trees begin to change colour and the gardens are awash with golden and red hues. If you don’t believe us, take a look at some of the 8,000 images posted to Instagram and see for yourself. 

Images: Rex Features / Instagram