Women in Print focuses on highlighting women’s successes, but Bowyer also thinks it’s worth reconsidering what we mean when we talk about success.

“There’s a focus on success as being the creative director of an amazing agency. But is that really what success is?” she says. “Can success be running your own business, even if it’s small and never reaches a big financial turnover, if that’s what makes you happy and you’re doing the kind of work that you want to do? I feel like conversations need to shift around what success actually is, rather than always aiming for the top position at some agency.

“For some people, and I include myself in this, it’s more rewarding to see your work doing good on a smaller scale than to do a massive campaign that gets seen by millions of people,” she concludes. “I’d rather make meaningful work than cool work.” We think she’s making both.

The Woman of the Week series is part of Stylist’s Visible Women campaign, dedicated to raising the profiles of brilliant women past and present. See more Visible Women stories here.

Why graphic designer Jane Bowyer is Stylist’s Woman of the Week