What is it? An ethically-produced fashion range for the disabled community that debuted in November 2020.
Who’s behind it? Founder and designer Victoria Jenkins, 35, a garment technologist who discovered how limiting clothes can be for those with disabilities when she developed her own health problems in 2012. She eventually left her dream job at Victoria Beckham to launch the brand.
Why you’ll love it: The spending power of the UK’s disabled community is worth £247 billion annually, and includes 7.9 million people of working age – yet there’s only a handful of clothing brands that address their needs. Unhidden’s launch collection for men and women consists of work-appropriate pieces – silk and cotton shirts, twill trousers, double-layered dresses – adapted for those who use stoma bags, catheters, PICC or Hickman lines and wheelchairs, or who have cerebral palsy, reduced mobility or dexterity issues. It’s made to order and uses cloth left over from other companies who ordered excess fabric.
“In a year’s time, I hope to expand the offering to include outerwear and more casual clothing,” Victoria tells Stylist Loves. “In the meantime, I hope that people with disabilities will feel relieved to know that change is here and it comes from someone with both fashion and a disability in their background.” Want to support the brand but don’t have a disability? Donate to Unhidden’s Kickstarter before 11 April, purchase its unisex logo T-shirt (£30) or pre-order The Little Book of Ableism (from £14). Every little helps. From £50, Unhidden
